Date- 22 October 2015
Start Time: 14:00
End Time: 17:30
Location: iBurbia@MediaCity, Pod 26, The Greenhouse, MediaCityUK, Salford, Manchester, M50 2EQ
‘New TV Advertising’ is a unique education workshop aimed at TV advertisers, media and creative agencies, brand marketers and channel/programme marketers from broadcasters. Taking place at the unique iBurbia MediaCity, which is the ONLY place in the UK where you access every UK digital TV set top box, Smart TV screen and second-screen system currently disrupting the UK television market.
This Antenna workshop makes full use of live services to demonstrate the current state of play in TV advertising.
Using these devices the sessions looks at the new advertising formats, data, 2nd screen opportunities, addressability and web convergence in the new TV landscape.
The session includes an independent review of newly altemerging systems like Sky’s AdSmart and Virgin? VOD targeting as well as looking at the ad programmes appearing on Smart TVs and games platforms such as Xbox.
As part of this session we look at Decipher’s work forecasting the next stage of evolution in TV advertising, and examine the issues raised by the increasing convergence of TV with web marketing techniques. Within the session we look at likelihood of web concepts such as programmatic buying, RTB and auctions to merge with mainstream TV advertising.
Who Should Attend:
- Anyone working in TV or digital advertising
- TV planners and buyers in media and creative agencies
- Video planners and buyers from digital agencies
- Brand marketers from internal client teams
- Channel and/or programme marketers from broadcast channels and platform marketing teams.
The half day workshop costs £150 with a full days ticket (including a second workshop Current TV Landscape 9:15- 13:30) costing £250
For more information about the workshop: http://antennaprogramme.co.uk/