Telling Your Story Online : The Power of Story in Business - MIDAS

Telling Your Story Online : The Power of Story in Business

2015-02-19T00:00:00+00:00 2017-04-28T18:13:58+00:00 ,

Thursday, 19 February 2015 from 14:00 to 17:00, M50 2ST


We are all stories. We connect with each other through story-telling. It is the glue of our conversations, of our relationships. Brands and businesses have stories, back stories about their roots and origins, and the stories of the people who shape the brand and the people who use it.

In this workshop, skilled and experienced digital media strategist Helen Shaw of Athena Media charts a digital media strategy for businesses, brands and people using story-telling tools. Knowing your own story is the beginning. Sharing it confidently and well is the key to success online in an era of digital communications.

Helen will map out techniques, strategic thinking and draw on social media platforms and content creation tools using video, video and images to empower and inspire people to shape better online conversations.

This afternoon workshop 2pm to 5pm will enable you to discover how to both know and tell your story online. The resources tools will be made available to all participants.

Helen will use case studies and examples as well as up to date research and strategic thinking in the fields of communications, psychology and marketing to build an understanding of transmedia story-telling and how it can benefit your business.

The workshop will take place the prestigious 7th Floor conference suite in The Landing, MediaCityUK for a unique digital communications and business session. Numbers are limited to just 20.


Key topics

  • Story-telling techniques
  • Case studies
  • How to blog and blogging tools
  • Content creation using audio, video and images including youtube, audioboom, vimeo and pinterest
  • Sharing your story through social media including twitter, facebook and linkedin
  • Empowering your community to share and tell your story
  • Legal, compliance and risk issues
  • Mapping a business story-based communications plan
  • Assessing your success and learning – digital measurement tools

Athena Media  is an international multimedia production and consultancy company based in the Digital Hub, Dublin, Ireland and MediaCityUK, Manchester UK. The company provides strategic digital media support to professionals and businesses, both big and small.

For further information and to book your place visit