Marketing Discussion Group

Public Relations: how can it build your business?

Dougal Paver, managing director of Deansgate-based PR agency Paver Smith, examines how the best brands use PR to build their reputation and drive their top line. He’ll offer a range of hints, tricks and tips drawn from his agency’s work with Shell, the National Lottery and M&S Simply Food, among others, to show how any business can benefit from a strong media profile.

How does it work and why? And is there ever a case for keeping quiet? Dougal will offer a view on his PR Heroes – brands that have taken PR to the heart of their business plan and prospered as a result. But he’ll look at a few turkeys, too, and caution the uninitiated against rushing in.

Dougal’s lively presentational style should prompt an equally lively Q&A session.