Marketing Discussion Group

It is becoming increasingly important for organisations to recognise the responsibility they have to the community in which they operate, and to the wider environment as a whole. This event will provide an overview of just what that means to professional and financial services firms focusing on best practice in the development of robust sustainability strategies and how corporate responsibility is communicated internally within organisations and externally to different stakeholder groups.

Richard Simpson | Tayburn

Richard is Group Business Development Director of Tayburn, a strategic design consultancy that shapes brand reputations across identity, packaging, annual reporting and digital communications. Tayburn’s most successful relationships are a blend of strategy and creativity, applied over a sustained period of time and clients include RSM Tenon, SSE, Aggreko, Diageo, Chewits, the British Council, RBS and Standard Life.

Ann Durrant | Media4Change

A mechanical engineer who has previously worked in the railway industry, further education and AstraZeneca pharmaceuticals Ann has been Managing Director of Media4change since 2006. Media4change are sustainability specialists with a strong focus on communications and engagement from an internal and external perspective. Media4change work with companies of all sizes including Multinational Companies like SABMiller and Allianz; National Companies like Nationwide Building Society and Manchester City Football Club and SMEs like Astra Signs and Home Insulation Services.”

Sarah Pratt | Sastun Consulting

Sarah is a freelance sustainability consultant, based in Chester. Sarah supports businesses to develop sustainability strategies, and provides advice and guidance on corporate responsibility, environmental management systems and sustainability reporting. Her current clients include E-On UK Ltd and First Milk Ltd. Sarah recently led the development of the content for Standard Life’s recent 2009 corporate responsibility report.