BJL wins Lambrini account - MIDAS

BJL wins Lambrini account

1 April, 2008 – BJL wins Lambrini account

Manchester-based BJL has been appointed to handle the advertising for Halewood International’s Lambrini brand.

The agency has a brief to develop a campaign, which will include online work, for the sparkling wine. The win follows a competitive pitch for the account against agencies Connectpoint and Propaganda.

Lambrini parted company with Cheetham Bell JWT, another Manchester agency, back in mid-February. Bell JWT created the “Do the Lambrini” TV campaign for the brand last year.

Source: Crain's Manchester Business


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