1 April, 2008 – BJL wins Lambrini account
Manchester-based BJL has been appointed to handle the advertising for Halewood International’s Lambrini brand.
The agency has a brief to develop a campaign, which will include online work, for the sparkling wine. The win follows a competitive pitch for the account against agencies Connectpoint and Propaganda.
Lambrini parted company with Cheetham Bell JWT, another Manchester agency, back in mid-February. Bell JWT created the “Do the Lambrini” TV campaign for the brand last year.
Source: Crain's Manchester Business