11 March, 2008 – Code Computerlove recognised as online retail specialist with second national award
Manchester-based Code Computerlove's digital marketing work for online retailer HMV.com has been recognised with a national award.
For the second year running, the Manchester based agency has scooped the top trophy for ‘Best Retail Site’ in the prestigious Revolution Magazine Awards, this year for HMV.com. Code won the same accolade for its work for online blinds retailer, www.web-blinds.com, part of Hillary’s Blinds, last year.
hmv.com beat off competition from major brands including Littlewoods, JJB and Ernest Jones to win the category.
The team collected the trophy at an awards dinner held on Friday night in London. Code client services director, Andrew Davenport, said: "We’ve already had an amazing start to 2008, with some big brand client wins, and this is the icing on the cake!
"Code Computerlove has worked with HMV UK since 2002, and has been the brand’s retained digital design agency since 2006, providing ongoing creative campaign support, site design and strategic development.
"In 2007 we were tasked with supporting hmv’s ‘Get Closer’ re-brand. Subsequent site enhancements and a new site designed resulted in hmv.com experiencing its highest-ever sales, margin rates, orders, visitors, conversion rates, average transaction value, online marketing response rates, email open rates and email sales."
This is the latest in a string of successes for hmv.com. In the last 12 months the site has also been recognised as:
- Most Usable website in the 2007 Webcredible Ecommerce Usability for High Street Retailers poll (Sept 07)
- A Top 100 Retail Website, as tested by The Retail Bulletin and Sitemorse (Sept 07)
- Best Online Retailer in the 2007 Fresh Awards (Dec 07)
- Best Multi-Channel Retailer 2007 – Home Entertainment Week Awards
- Best Use of Affiliate Marketing awards in the 2007 IMA awards
The site received another Revolution Award on the night for Best of Affiliate Marketing.
This year was the 11th Revolution Awards, which celebrate the best work of the last 12 months. Attended by more than 1,000 people, the prestigious Grosvenor House Hotel’s Great Room played host to the great and good of digital marketing.
Revolution’s editor, Mairi Clark, introduced the evening’s events, while comedian and broadcaster Marcus Brigstocke entertained the throng with characteristically dry wit.
Source: Code Computerlove press release