Director Michael Apted to speak on Salford's media future - MIDAS

Director Michael Apted to speak on Salford's media future

19 February, 2008 – Director Michael Apted to speak on Salford's media future

Respected Hollywood film director Michael Apted (Gorillas in the Mist, The World is Not Enough) will be speaking about the North West's media ambitions on Thursday 13 March at a Salford University inaugural lecture in memory of Granada leader David Plowright.

Michael Apted, an English director, producer, writer and actor, will discuss his training at Plowright’s Granada and subsequent Hollywood career, and speculate whether Plowright’s dreams of bringing Hollywood to Salford in the form of media city will become a reality.

Michael’s lecture – entitled ‘Hollywood on Irwell’ and held at The Lowry, Salford Quays – is the first annual David Plowright Lecture, inspired by the late Granada executive and Salford University visiting professor who died in 2006.

The event is sponsored by the University’s business club, CAMPUS, of which David was a board member for almost 10 years.

Michael worked with Plowright at Granada where in 1962 he began his career on the now multi-award winning 7UP series, which he still produces and directs today.

With a long list of television and Hollywood film credits now to his name, Michael is due to direct the third instalment of the Narnia films, The Voyage of the Dawn Treader, later this year.

Michael said: "I called my lecture Hollywood on Irwell because that was David’s witty yet serious sound bite on his dream to build a creative hub of media talent that would be the envy of the rest of the world.

"I will explore his dreams, examine how they resonate in my own life and career and describe how what I learnt from him helped me build my Hollywood career. I’ll look at how the media world has moved on since he left Granada and peer into my crystal ball to share his vision for the future."

John Mundy, Head of Salford University’s School of Media, Music & Performance, added: "Michael is one of the most highly respected film directors of his generation.

"We are honoured to welcome him to our inaugural lecture in memory of David Plowright – who was so instrumental in British television and in the development of the University’s International Media Centre.

"David’s legacy and media ambitions for the North West live on with Michael. We share his excitement and optimism about the future of Salford Quays and the new media city and we look forward to inspiring our students, the next generation of British film and television-makers."


Source: University of Salford press release

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