8 April, 2008 – Food scientists' perfect recipe for business
Scientists at Manchester Metropolitan University (MMU) have found the perfect recipe for business success with a winning food firm.
Experts from the Department of Food and Tourism Management work closely with vegetarian firm Goodlife Foods on new products and processes, nutrition, marketing and hygiene standards.
Now, the collaboration is being held up as a model for knowledge transfer from a university to the food and drink sector.
A joint marketing strategy in 2007 for Goodlife’s new range of frozen meals produced a 40% increase in sales and helped products become regulars on the superstore shelves.
The results have led to the collaboration being named in the best ten university-business link-ups at the annual Knowledge Transfer Partnership awards run by the Technology Strategy Board.
Goodlife, founded in 1992 is a growing firm employing around 50 staff at its ‘dedicated meat-free’ Warrington plant and has a turnover of £5m. It has now completed three successful Knowledge Transfer Partnerships projects with MMU, all coordinated by Professor Paul Ainsworth, of MMU’s Department of Food and Tourism Management.
Professor Ainsworth said: "MMU has been working with Goodlife for the best part of a decade. development of new product ranges and recipe developments, overseen the growth of the firm’s existing product range, as well as helped manage the redevelopment of packaging and labels."
Nick Hamlett, CEO of Goodlife Ltd said: "Our relationship with MMU has allowed the company to become more consumer-driven and target new markets and products.
"We now have a strategy in place that will develop new markets and increase brand awareness. MMU’s expertise has been instrumental in growing our turnover and getting new products to market."
Source: Manchester Metropolitan University