1 February, 2008 – Manchester's Code Computerlove produces a work-of-art for Epson
Printing specialist Epson Europe is using the web to strengthen its Digigraphie brand and is rolling it out across Europe.
Epson tasked Manchester digital marketing agency Code Computerlove to create a solution that best delivers market growth. Code has created a single Digigraphie site www.digigraphie.com that reinforces the credence of this technique by showcasing work by world leading artists who use and endorse it, and delivers industry leading functionality.
Each country’s site offers the same look and usability, but has localised content and language.
Digigraphie is a type of digital art print created with an Epson printer. It is used by some of the world’s most renowned artists and establishments, including the Prado in Madrid, to produce the highest quality limited editions of original works of art; each print has a bespoke seal impression to indicate quality and authenticity.
The new Code created site has been designed to grow the market for Digigraphie by showcasing the leading artists and establishments in the world who use this technique.
Code account director Mark Sharp explained: "A core new feature of the site is that, as well as providing source of information about the brand, it offers an online gallery for Digigraphie artists to display their work.
"Association with the calibre of artists who have reproduced their masterpieces provides Digigraphie with endorsement; shows other artists how to make money out of their art and attracts more people to the site through search. The site is growing the market for the product by getting more resellers interested in it.
"Using ‘the pull’ of these artists is a fantastic way of selling the process itself – if it’s good enough for the best of breed it’s good enough for anyone in the art business.
"In addition to showcasing localised Digigraphie work on the home page, visitors to the site can view an entire collection in the online gallery section. A search facility allows users to search for an artist or for key features like work type, theme or whether it was produced by a museum of lab."
Code creative director, Wini Tse added: "The concept behind the ‘gallery’ design is ‘the place where your art deserves to be’.
"In essence the whole website is themed and based around a modern and credible art gallery. Information graphics, sign posting and general graphical devices and elements will be executed in the same vein as an art gallery. This approach evokes the feelings of prestige, celebrity, expression and exclusivity."
www.digigraphie.com also provides a central point of information for everything Digigraphie – from how to become a Digigrapher to what the Digigraphie process is and rules of use.
It sells its benefits to potential users; explains how to get work reproduced through approved labs; tells users where Digigraphies can be seen; and provides information to outlets that would be interested in buying a printer and becoming an approved Digigraphie lab.
Source: Code Computerlove press release