6 May, 2008 – Salford Graduate Entrepreneurs claim their prize
The University of Salford has held an enterprise boot camp at the university through which graduates have competed to win space within the £9.6m Salford Innovation Forum.
Salford design graduates, Paul Dawson and Dwain Brandy have established a company called Let Loose Design, and impressed judges at the intensive four-day course last July with their business plan to offer high quality design and branding to companies with smaller marketing budgets.
As a result they won £5,000 worth of business support from the University, including advice from a business mentor and accommodation for their company in the new £9.6m Innovation Forum in Salford.
The Forum, has been jointly developed by the University and the City Council and is already home to 12 new businesses – which not only have access to the managed office space but also, as they grow and develop, the expertise of University staff – ideal for start-up companies such as Let Loose.
With the University’s help they’ve been able to develop a price plan for their designs and further develop the market segmentation ideas which helped them to win the original Boot Camp.
Dwain said: "Working with our business mentor has really helped us develop some of the ideas we’ve had. At the Boot Camp we knew we had a good idea which was well thought out, but with help we’ve been able to fine tune our plans and are now in a position to start trading."
Let Loose have already worked with clients including a juice bar in Chorlton, for whom they developed a website and branding. They’ve also created a look for a complementary therapy business, which includes flyers and business cards.
But Let Loose’s plans don’t stop there, as Paul explained: "We want to establish closer links with the University so that we can offer design projects to students as a full module," he said. "That way they’ll be able to get more experience of what it’s actually like working for a design agency. After that we want to look into the possibility of setting up franchises nationwide."
Source: University of Salford Academic Enterprise press release