25 January, 2008 – ‘Winning Beyond 2012′ sports industry conference to be held in Manchester
The Minister of State for Trade & Investment Lord Digby Jones has called on British businesses to leverage off the international prominence of the London 2012 Games and move into the global sports sector.
The Minister made the comments ahead of UK Trade & Investment’s Winning Beyond 2012 Conference to be held in Manchester on April 1st-2nd. The conference will feature many of the leading figures in the global sports events industry.
“While the London Olympics are still four years away, major sporting events for 2014 – 2020 are being decided around the world. This represents billions of pounds worth of potential export contracts and I am determined to ensure that British companies are best placed to win these contracts,” the Minister said.
“It is crucial that British businesses realise the unique opportunity presented by London 2012. We must maintain momentum and use our Games to showcase to the rest of the world our expertise in staging world class sporting events. The “UK plc” profile has never been higher in this sector and now is the right time to plan for new international business and success beyond 2012.”
CEO of Sochi 2014 Olympic and Paralympic Winter Games, Dmitry Chernyshenko, a guest speaker at the event said significant business opportunities will arise from the Russian Black Sea resort’s preparation for the Games. Chernyshenko will use the event to outline the business opportunities for British companies that will come from the Russian Federal government’s massive $13billion plan to regenerate the Krasnodar region of Russia.
Commenting on his role in this conference, Mr Chernyshenko said: “I am delighted to take part in this prestigious event. Sochi 2014 will be looking at suppliers from all over the world but there is no doubt that the UK is one of the leading nations in the sports sector and I feel that it is important to use this conference to explain fully just what is involved.”
Peter Mearns, Executive Director of Marketing at the Northwest Regional Development Agency (NWDA) said it was delighted to work with UK Trade & Investment to bring this major sports conference to Manchester. He said: “Since the Commonwealth Games in 2002, the NWDA has played a pivotal role in attracting major sports events to England’s Northwest, such as the FINA World Swimming Championships which are taking place in Manchester in April.
“The region recently hosted the UK launch of the London 2012 Business Network, which will help Northwest businesses capitalise on the opportunities presented by London 2012, and this year six world-class sporting events will be held in Manchester.”
Other conference speakers confirmed to date include Etienne Thobois (CEO of France 2007 Rugby World Cup Organising Committee) and Jens Holm (COO of the World Masters Games). Other speakers will soon be confirmed from London 2012, the British Olympic Association as well as prominent speakers from within the sports world in Africa, Asia and South America.
The first day will comprise a series of key note speeches, panel discussions and debates. The second day will comprise a workshop delivered by industry experts that will focus on helping British companies develop practical and strategic approaches to the immediate global new business opportunities in the sports sector.
Source: UKTI press release (via GNN.gov.uk)