Corporation Pop launches ground¬breaking 3D VR experience

Corporation Pop launches ground-breaking 3D virtual reality experience for Future plc

Future_techfloorVirtual reality (VR) experience, ‘Step Into the Future’ has been developed by Corporation Pop to help leverage Future’s expertise as an innovative media organisation.

Corporation Pop uses Samsung Galaxy S7 Edge phones and the latest Gear VR headsets to lead users through an immersive journey into the world of Future.

As the user progresses through the experience, they are transported into the Future worlds of technology, gaming, film, music photography and design. From being on stage at a rock concert to a strange encounter with a video game monster, this immersive journey takes the audience closer than ever to Future’s mission of making people’s lives better through sharing passion and expertise.

The technology tackles the ever­ changing advertising market head ­on, helping Future deliver pitches that are visually informative, consistent and actively engaged.

‘Step into the Future’ will be showcased through pop-­up booths at UK media industry events, and presented to clients through a series of roadshows.

Dom Raban, Managing Director at Corporation Pop, commented: “We’ve delivered the Future brand in a 3D virtual reality experience. Use of mobile VR was crucial to our solution as it enables the sales team to take the project to their clients. We used the Gear VR platform so there’s no need for desktops or clunky devices to enjoy the experience. The biggest challenge was creating a solution that was rich in content, visual and audio effects whilst still being performant on a mobile device.

“We think this project breaks new ground by providing an immersive experience with which to tell an engaging brand story. As VR technology matures we expect to see brands exploring this medium more and more.”

Nada Khalil, Interim Commercial Marketing Director at Future, commented: “By being one of the pioneers to use VR as a marketing tool, we are also demonstrating our ability to creatively tell our clients’ stories. Our unique proposition spans content marketing programs, e­commerce solutions and live event experiences that work together to deepen audience engagement and deliver measurable results. ”

Future’s portfolio spans world­leading technology, gaming and entertainment brands including TechRadar, T3, PC Gamer, GamesRadar+ and Creative Bloq.

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For media enquiries contact Clare Tregaskis, Claret PR – or 07792 429227.

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