Manchester’s inward investment agency, MIDAS, is aiming to increase business across the city-region with a new digital strategy targeting prospective investors.
investinmanchester.com* the online resource for MIDAS, has re-launched with enhanced graphics, simpler navigation and an emphasis on greater interaction between the users and the agency’s business sector specialists.
One of the main features of the new site is the greater use of social media, giving improved profile of the company’s business development team, which includes direct access to their LinkedIn accounts and other social networking tools.
The new website is supported by a digital marketing campaign that aims to increase traffic and enquires through Google Adwords, enhanced search engine optimisation (SEO), and LinkedIn advertisements.
A 20-second advert highlighting MIDAS’ services will also be shown on the outdoor screen in London’s Spitalfields later this month, targeting key decision makers from the creative, financial and professional communities that reside within the area.
Tim Newns, chief executive of MIDAS, said: “Our online presence is essential for showcasing Manchester to national and overseas investors who are looking to bring their business to the UK. Whether they’re looking speculatively for new locations to expand their operations, or following up meetings with our proactive team at international events and forums, the website is often their first visual impression of the city.
“Therefore, we’ve improved the look of the site and we’re currently looking to increase business enquires – especially from overseas investors – by enhancing the digital footprint of MIDAS through targeted online activity.
“As the first port of call for businesses looking to make contact with our team, we’re confident that the new website, along with the support of the digital marketing activity, will bring prospective clients up-to-date with Manchester and its many investment opportunities.”