Genser lands in Manchester - MIDAS

Genser lands in Manchester

Genser, a leading Indian aerospace company specialising in engineering services and consulting, has set up its European headquarters at 1 Portland Street in Manchester after taking advantage of the Hello Northwest Scheme supported by the Northwest Regional Development Agency (NWDA) and MIDAS.

The Hello Northwest scheme was launched 12 months ago offering free serviced office accommodation as a flexible and low cost way of exploring the UK’s markets.

Genser specialise in three main areas: design; manufacturing; and aviation, offering specialist expertise in each field. The company has worked with aerospace companies across India, Europe, USA and Canada conforming to international standards.

Mr Arunakar Mishra, CEO at Genser recognised the strength of the Northwest aerospace sector after six months of detailed discussions with the NWDA and the region’s overseas team based in India.

Mr Arunakar Mishra, CEO of Genser, who was in Manchester to launch the operations said: “The Manchester set-up is part of Genser’s vision to enable geographically dispersed operations across countries and cultures, as low value outsourcing can no longer support the growth of buyer or supplier. The move to higher value chain bi-directional sourcing and participative programmes are the way forward. This can be achieved through a geographically dispersed operations model.

“The geographically dispersed operations model has both benefits and challenges. The benefits are: cost minimisation; risk distribution; access to a wider resource base; greater market reach; and proximity to customers.

“At the same time the challenges are: modularisation of work; managing work transitions; and cost spikes. With our experience in executing transnational projects in manufacturing and design for some of the European and North American aerospace programmes, we understand these aspects well and have processes in place to control such transitions.

“We have worked very closely with the NWDA and it is with their support and knowledge of the region and sector that we were able to make an informed investment decision.”

Mark Hughes, Acting Chief Executive for the NWDA, commented: “I’m delighted that Genser has taken advantage of the Hello Northwest scheme. This scheme is providing foreign businesses with an opportunity to test the Northwest’s strengths. Our aerospace sector is very well developed – something that will greatly benefit Genser over the next 12 months and beyond.”

Angie Robinson, Chief Executive of MIDAS said: “Genser’s decision to set up its European HQ in Manchester, through the Hello Northwest scheme, is fantastic news for the region. This is testament to Manchester’s ability to meet the needs of firms, like Genser, who are looking to expand their global footprint in order to spread risk, reduce costs and access key markets. We look forward to continuing to work with Genser as they grow their business here.”

Source: NWDA

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