A delegation from Manchester, UK is in New York this week to highlight the growing relationship between the two cities. Known as the birthplace of the industrial revolution, an incubator for some of Britain’s most disruptive music and art, and now as the capital of the UK’s Northern Powerhouse, Manchester has cemented a reputation as an innovative global destination.
Led by MIDAS, Manchester’s inward investment agency, the delegation will seek to leverage the city’s sporting and cultural assets to open a dialogue on the wider investment opportunities available in the area. The group consists of members from Deloitte, the University of Manchester, Manchester International Festival and Jacob Construction. The visit coincides with the presence of two of Manchester’s greatest exports – City Football Group and Manchester International Festival (MIF) in the city.
The delegation will join forces with one of the city’s oldest institutions, Manchester City FC, to host a business reception at Yankee Stadium during the New York City FC match with Toronto FC. Over 45 US and Canadian companies are set to attend the event. The Yankee Stadium is home to City Football Group’s newest club NYC FC, which forms part of its global football network.
Tim Newns, chief executive of MIDAS, will be joined by Tom Glick, president of New York City and former chief commercial and operating officer of Manchester City FC. The event will explore how strong sporting brands provide the opportunity for cities such as Manchester to tell their story globally, whether that be about infrastructure, skills, science or education.
Culture as a magnet for growth and investment will be the topic at a second business reception. This will be held in partnership with MIF prior to a performance of Tree of Codes, a new contemporary ballet bringing together the work of choreographer Wayne McGregor, visual artist Olafur Eliasson and Mercury Prize-winning producer/ composer Jamie xx. Tree of Codes premieres in the US this week at the Park Avenue Armory for a limited run, after its hugely successful debut at MIF in July.
Guest speakers at the event will include Alex Poots, the founding director of MIF, and soon to be the director of New York’s Culture Shed when it opens in 2018. The reception will highlight how events such as MIF, the world’s first festival of original, new work and special events, have enabled Manchester to take its cultural offer to the world stage.
Speaking about the visit, Tim Newns said “In a world where a city’s assets are no longer just its own, but instead are globally accessible, the way they are leveraged is crucial to urban growth. This is true whether the assets be cultural, sporting or science institutions, or indeed our populations in terms of talent or health research.
“Manchester, the capital of the UK’s Northern Powerhouse has recently secured significant new devolved powers from the UK Government which will allow the city to innovate and develop its assets more rapidly for global benefit. Manchester City and Manchester International Festival are two of the region’s greatest assets, and their appeal is global. These assets provide us with the opportunity to engage with target businesses from the financial and professional, life sciences and creative and digital sectors to showcase Greater Manchester as an innovative business destination with that offers more than football to the world.”
David O’Leary, partner at Deloitte, who will be accompanying MIDAS at the event, added: “Manchester has long been a cornerstone of UK culture, having harnessed its reputation for subversive underground arts and music scenes to produce some of the most exciting cultural venues and events in Europe.
“As the growth of Manchester International Festival continues to draw more diverse worldwide audiences, now is as good a time for the city to fix its gaze on securing a credible global presence. Manchester is also seeing its sports teams claim fans in the world’s major cities, which is driving more investment into the city.
“The prize is a significant one with the US-UK trade corridor continuing to be extremely vibrant; a position that is evidenced from the fact that as well as New York, the Deloitte Manchester team will have delegations out in Boston, Chicago and Washington in the coming weeks, strengthening our ties with the US even further.”