Leading Businesses Back £225,000 Contest to Support UK Start-ups - MIDAS

Leading Businesses Back £225,000 Contest to Support UK Start-ups

Small businesses are being offered the chance to work with some of the country’s biggest brands through a new digital innovation competition run by IC tomorrow, part of the UK’s innovation agency, the Technology Strategy Board (TSB).

The ‘Digital Innovation Contest: Cross-Sector Exploration’ is offering digitally-minded start-ups and SMEs the chance to win a share of £225,000.

Made up of nine challenges across three themes, the competition invites entrants to provide creative solutions for a range of real-life digital strategies. The challenges have been set by some of the biggest names in retail, arts, entertainment, culture, publishing, film and music.

As well as benefiting from up to £25,000 in funding, the nine winning SMEs will retain all of their IP and be invited to work alongside the business giants to implement their solutions.

Companies taking part include Argos, SYCO Entertainment, LIFT/Saatchi & Saatchi, Procter & Gamble (P&G), Holition, Live Nation, Penguin Random House, The Barbican and BFI (British Film Institute).

Matt Sansam, programme manager at IC tomorrow, said:

“This competition is an exciting opportunity for start-ups looking to see their ideas come to life. Our main objective is to pair today’s burgeoning tech-talent with established businesses and organisations so they can share insights on adapting to, and making the most of, a continuously developing digital economy.”

The contest categories, their sub-challenges, and their partners include:


  • Connected retail – Argos
  • Smart tools for brand loyalty – Procter & Gamble
  • The future store – Holition.


  • Engaging festival audiences: Urban – LIFT (supported by Saatchi & Saatchi)
  • Engaging festival audiences: Music – Live Nation
  • Engaging audience interaction with cultural programmes – The Barbican.


  • Digital analytics for talent scouting – SYCO Entertainment
  • Reading analytics – Penguin Random House
  • Data and the cinema audience – BFI.

The deadline for applications is on Wednesday 26 February 2013. For more information, please visit http://www.bit.ly/crosssector

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