Manchester has long been considered a giant of both creative media and digital technology with a proven track record for innovation. The city is Europe’s second largest creative tech hub, with growth in the sector outstripping anywhere else in the UK in recent years, and the region is fast becoming a magnet for attracting global talent as well as a location of choice for tech savvy investors.
These are the messages that a delegation from Manchester will be taking to the US as they begin a month-long mission to promote the city as a world-leading hub for the creative tech industries.
MIDAS, Manchester’s inward investment agency are leading the mission, which began in Miami this week where they have joined the Kidscreen Summit (23-26 February) the world’s leading conference on children’s entertainment, attended by more than 1,600 delegates from around the world.
Manchester has long been an international hot-bed for animation producing some of the world’s most outstanding talent and content, and is home to industry legends such as Cosgrove Hall Fitzpatrick and Mackinnon & Saunders. MIDAS have joined the Children’s Media Conference as part of their UK@Kidscreen delegation to explain why the next generation of animators and content creators, including Brown Bag Films, are choosing to work in Manchester.
The team will then travel to the Games Developers Conference (4-6 March) in San Francisco where over 24,000 programmers, game designers, and business decision-makers involved in the development of interactive games come together to do business.
MIDAS will promote Manchester’s growing gaming industry and the opportunities available to investors; from the huge talent-pool of tech savvy aspiring developers, to the range of lucrative new grants and incentives, which have allowed trail-blazing companies like Cubic Motion and Yippee Entertainment to blossom in the city.
The final leg of the mission will see a Manchester delegation host a series of events in LA in conjunction with UK Trade and Investment. This will be complemented by one-to-one meetings which will aim to persuade the cream of US businesses to take a look at what Manchester has to offer. The mission will conclude at the internationally renowned SXSW Interactive Festival (13-17 March) in Austin, Texas. In addition to MIDAS the delegation will be joined by some of Manchester’s strongest creative brands and assets including MediaCityUK, The Landing, BBC and EONReality.
Better known in the UK for its iconic music festival, SXSW begins with five days of compelling presentations, panels and networking events with some of the brightest minds in emerging creative tech. It is here that the partners will advocate the limitless opportunities that Manchester presents as a creative and tech location as well as educating the US audience about the city’s proven track record of innovation.
Sarah Kemp, Executive Director for MIDAS said “Manchester has been innovating and disrupting technology for over 200 years and it is now home to one of Europe’s most important creative and tech hubs, yet ask people overseas about the city’s history of innovation and they’ll probably say it starts and ends with the industrial revolution.
“These events present a real opportunity to change that perception by educating thought-leaders and those working within the creative industries about just how pivotal the city has been in pushing the boundaries of modern technology and how we are continuing to excel at this, especially in the realm of creative technology.
“We’re delighted to be able showcase what the city has to offer and partner with MediaCityUK, Europe’s largest purpose-built creative media and digital technology hub, The Landing, BBC and EONReality.
“From animation and children’s media, to games development and the latest technological innovations, Manchester has a truly world-class and competitive offering, and that is the message we want to spread to US investors.”