In November, key industry players from over 50 creative digital and media companies in Manchester joined the BBC, Endemol Gaming, MIDAS and Creative England, to meet with Dutch Prime Minister, Mark Rutte and 30 Dutch entrepreneurs to identify market opportunities in the North of England.
The one-day mission gave an introduction on opportunities within the British and Dutch media industries and an overview of developments in Manchester’s creative industries, such as Salford’s MediaCityUK and East Manchester’s The Sharp Project.
The programme targeted the broadcasting supply chain, digital agencies and gaming companies to encourage and seek out opportunities for collaboration. Delegates took a tour of the new BBC studios at MediaCityUK and The Sharp Project, attended sessions lead by the BBC R & D team, Vision + Media, Dutch Media Hub and the Chief Executive of Endemol Games, followed by a opportunity for one to one pre-organised networking.
Tim Newns, chief executive of MIDAS, met with Prime Minister Mark Rutte to discuss future opportunities for innovation and joint projects between Manchester and Dutch companies.
He said: “Manchester has a vibrant and fast growing creative community which presents excellent opportunities for Dutch firms to become part of and vice versa. This is accentuated by developments such as Media City and the Sharp Project which have acted as a further catalyst over the last 12 months to get even greater global recognition for Manchester as a creative and digital centre, hence the visit of the Dutch Prime Minister. “
The visit to Manchester was organised by Netherlands Business Support Office, Manchester. It ended with a civic reception for UK and Dutch businesses at Manchester Town Hall where Mark Rutte met with Sir Richard Leese. The Prime Minister also visited Wigan for a tour of a TNT distribution centre via Northern Rail/Abellio, a subsidiary of the national Dutch railway company.
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