Manchester International Festival secures £3.1 million in sponsorship - MIDAS

Manchester International Festival secures £3.1 million in sponsorship

19 February, 2009

Manchester International Festival has announced sponsorship for the '09 event of £3.1 million, representing a third of the entire operating costs of the festival. This figure is a combination of 85% cash sponsorship and 15% value in kind.

The Festival has to date secured £3.1 million from new and returning sponsors including Northwest Regional Development Agency (NWDA), City Inn, Bruntwood, Manchester Airport, PZ Cussons and NCP. This is in addition to significant public sector funding from Manchester City Council and Arts Council England.

“In an increasingly difficult climate for business we are delighted to have reached this landmark in our fundraising. This represents an endorsement from some very smart business people and we greatly appreciate it. The Festival couldn’t happen without their support,” said Festival Director Alex Poots.

The inaugural Manchester International Festival in 2007 benefited from £3.6 million in sponsorship; the most private sector funding ever raised for a UK festival. The target sponsorship figure for MIF 09 is again £3.6million and discussions continue with additional sponsors.

Councillor Mike Amesbury, Executive Member for Culture and Leisure at Manchester City Council said: “To secure six top tier sponsors is an impressive performance given the current economic climate. Many of these companies
invested in the first festival and this on-going support clearly demonstrates the benefits of association with this event, not only for their organisation but for the City as a whole.”

The first Festival in 2007 attracted over 200,000 visitors to the city with an estimated economic impact of £28.8 million and further enhanced Manchester’s international reputation as a leading cultural city.

The current list of sponsors of the 2009 Manchester International Festival:

Official Sponsors: Northwest Regional Development Agency (NWDA), City Inn, Bruntwood, Manchester Airport, PZ Cussons, NCP
Public Funders: Manchester City Council, Arts Council England
Official Supporters: Cobbetts, Speedy Hire
Official Supplier: Stephenson Bell
Media Partners: MEN, The Guardian, BBC

Source: Manchester International Festival

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