Manchester Evening News has launched its brand new publication and accompanying website, targeted at the key decision makers in Manchester City Region.
The 40-page MEN Media publication is the only weekly magazine of its kind in the area. It will be delivered directly to the desks of business leaders on an exclusive postal subscription list and supported by an online edition available to all.
The first edition includes interviews with Matt Brittin, Google UK and Ireland Managing Director, and Sir Howard Bernstein, Chief Executive of Manchester City Council.
Business Week is backed by the MEN’s expanded team of specialist business journalists and will contain a wealth of exclusive material. Two new editorial roles have been created including a Head of Business.
The launch will also benefit MEN Media’s existing titles. The MEN will publish four pages of business news and analysis in each day’s paper and further information each Thursday.
MEN Media’s weekly paid for and free titles will also publish dedicated business pages for the first time and there will be increased online business coverage on all companion websites.
Michael Oglesby, Chairman of MIDAS, Manchester’s Investment and Development Agency said: “The launch of Business Week is excellent news for Manchester City Region’s ever-growing business community. It’s a great vehicle to showcase some of the fantastic things that firms are achieving in our region and further strengthens Manchester’s reputation as a dynamic place to do business.”
David Sharrock, MEN Managing Director, said: “We are delighted to announce the launch of Business Week.
“This investment shows that MEN Media are committed to producing the best in business coverage in Greater Manchester across our portfolio of newspapers and websites, which will benefit the business community in the area as a whole.”
Distribution of the new title, which will build to 12,000 targeted copies by the end of January 2011, will include direct mail to individual business people and businesses, as well as being delivered to pick up points in the city centre, airport and business parks.
Source: MEN Media