MIDAS makes strategic PR appointments - MIDAS

MIDAS makes strategic PR appointments

MIDAS (Manchester Investment Development Agency Service), which acts on behalf of the ten Local Authorities of Greater Manchester to attract inward investment into the city region, has appointed Euro RSCG Biss Lancaster to handle its regional, national and international PR following a five way pitch. The independent Manchester based public relations firm, PAPR has also been retained by MIDAS to handle the property side of the business.

Commenting on the appointment Zoe Ensor, Director of External Relations for MIDAS, said:

“We believe that Biss Lancaster and PAPR form the ideal PR partnership going forward to help generate a step change increase in the volume of positive news coverage for the agency across all media channels by focusing on compelling content.

We were very impressed by their sound strategic approach which was accompanied by some very creative – but very relevant – ideas designed to promote Manchester as a leading European business location as well as a complementary proposition to the UK’s capital, London.”

The Biss Lancaster account team, headed up by MD Brian Beech, will work out of their Manchester and London offices and includes the consultancy’s Salford born chairman, Graham Lancaster.

“It is a great win for us,” comments Beech, “and one I’m particularly proud to be involved with. Manchester is a world-class city which offers people a great place to live, work, visit and critically, a fantastic environment for business.

Manchester has an incredible talent pool of people; its airport and transport infrastructure compete on a global level and it boasts a diverse and high quality portfolio of business properties.”

Penny Audsley, MD of PAPR, adds:

“As a company specialising in the property sector and an unrivalled contact base, we understand that MIDAS is keen to promote its property division and look forward to working with the MIDAS team and Biss Lancaster to further enhance the activity of the company.”

For further information contact:

Louise Jones, MIDAS

Brian Beech, Biss Lancaster PR
07980 858163

Penny Audsley, PAPR
0161 209 3443

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