MIDAS, Manchester’s Investment and Development Agency was awarded the Gold Award for Best Newsletter for the MIDAS e-bulletin at the Chartered Institute of Public Relations’ (CIPR) North West PRide Awards.
In support of its marketing activities, MIDAS produces an e-bulletin on a monthly basis, which aims to promote Manchester City Region as an international business location and increase the level of traffic to the MIDAS website.
The judges said they “were particularly impressed with the strong use of imagery throughout the e-bulletin and the effective layout, which makes it easy to navigate and digest the information – and all of this achieved on a small budget.”
With over 1,221 entries this year across 12 regions UK-wide, the CIPR PRide Awards is the only awards scheme which showcases the best PR work being carried out across the UK regions and nations and sets industry standards.
The judging process was rigorous with a national panel of industry experts assessing the shortlisted entries and choosing the winners. For 2010 CIPR appointed two Chairs of Judges, Alison Clarke and Chris Genasi.
Dave Sanders, Chair of CIPR North West, said: “The CIPR PRide Awards recognise and reward the thriving PR profession from across the UK. They help to celebrate the importance of demonstrating the value of what we, as public relations professionals, do and the positive impact this profession has on all aspects of business. Being named as a CIPR PRide Award winner is a fantastic achievement and I congratulate all of this year’s winners.”
To subscribe to the award-winning MIDAS e-bulletin click here