MMU Business School appoint new Dean - MIDAS

MMU Business School appoint new Dean

Professor Ruth Ashford, 49, has been appointed Dean and Pro-Vice-Chancellor of Manchester Metropolitan University Business School (MMUBS), one of the oldest and largest business schools in the UK.

Previously the Executive Head of Marketing and Retail at MMUBS, Prof Ashford’s appointment comes at an exciting time for the Business School as its 5,000 students and 250 staff relocate to a brand new £65 million building in 2012.

Ruth, who was awarded a personal Chair in Marketing Education by the University’s professoriate panel earlier this month, is currently Chair of the Academy of Marketing and a Chartered Institute of Marketing (CIM) Senator. She has co-authored several CIM marketing course books and published on subjects including strategic marketing and planning, public relations and communications.

Prof Ashford is passionate about business education, presenting a paper on the importance of Deans’ leadership in marketing UK business schools earlier this year and organising the 2011 International Marketing Trends Conference in Paris for international business school ESCP.

A graduate of MMU, Ruth joined the University in 1993 as a lecturer and was awarded her PhD by the University of Lancaster in 2004.

Over the past decade Ruth has been responsible for developing and launching nine new postgraduate and undergraduate programmes, the CIM Student Chapter and CIM Linked programme at MMUBS.

As the Head of Marketing and Retail, Ruth managed a divisional budget of approximately £1.5 million and a £2.7 million research centre. She has managed projects bringing in over £1 million in academic enterprise funded work through the GMSA and corporate clients including Tesco and the Co-operative.

Ruth comments: “I am honoured and extremely excited to take up this unique position with the major opportunities afforded with the relocation to the ‘intelligent’ new Business School building in 2012. As a passionate advocate for business education and applied business research I know that, despite the challenging Higher Education environment, at MMUBS there will be amazing times ahead for the students, colleagues and organisations in our new building.”

Prof Ashford takes up her new role from 16th July 2010.

Source: Manchester Metropolitan University

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