New promenade for The Quays - MIDAS

New promenade for The Quays

A new public promenade will complete the pedestrian route around Salford and Trafford Quays following investment from the Northwest Regional Development Agency (NWDA).

The £3.6million project will extend the Trafford quayside in front of Imperial War Museum North to create a high quality 4,700 sqm space.

The promenade will complete the missing part of the pedestrian loop along the riverside which for the first time will allow unobstructed waterfront access throughout The Quays.

It will connect to the new footbridge currently being built across the Ship Canal opposite MediaCityUK and will become a public attraction in its own right.

Mark Hughes, Executive Director, Economic Development, at the NWDA, said: “Traditionally, Manchester, Salford and Trafford have developed independently of each other so the links between them can be poor. This new promenade is an important step in creating better connections at a key regional site.

“By establishing a new link this investment will encourage the flow of people and further investment between key employment hubs and visitor attractions, promoting economic growth along the waterfront, and increasing competitiveness.”

Better access will encourage extra footfall around Trafford Wharf and through to Trafford Park, the Lowry, Imperial War Museum North and Old Trafford football and cricket grounds.

Improved connectivity is one way in which The Quays / Irwell Area – one of the NWDA’s 36 Strategic Regional Sites – will drive economic growth along the river corridor from Manchester Victoria railway station to The Quays and linking approximately £3 billion worth of economic assets.

The overall intention for The Quays / Irwell Area is to:
• create the right conditions for additional private sector investment – including the growth for key sectors and employment opportunities and the visitor economy – at the centre of the expanded conurbation core of Greater Manchester and;

• create new connections – between new and existing key employment centres; between areas of need and opportunity; and between many nationally and internationally acclaimed arts and cultural destinations and visitor attractions

The new public promenade at Trafford Wharfside is one of the first steps in delivering this vision. It will help to encourage development of sites in Trafford and will also enhance the environment and the appeal of the wider Quays area, which already employs 10,000 people in a range of industries, with a particular focus on the financial and professional services sector.

Trafford Council’s Executive Councillor for Economic Growth, Mike Cornes, said: “The new frontage at the Imperial War Museum North, will provide a much needed connection that will greatly improve the linkages between Trafford and Salford providing even greater opportunities for business and tourism.

“It is a very exciting time for The Quays, with the imminent arrival of the BBC, as part of the first phase of MediaCityUK and the creation of Irwell River Park, all of which will encourage further investment and economic growth in Trafford and the wider region.”

The new promenade will also link to MediaCityUK which is forecast to generate up to 15,000 jobs, substantial business and other benefits for the region.

The promenade is also a key phase in the Irwell River Park scheme, which will see the development of an internationally recognised waterfront destination for Greater Manchester along an 8km stretch of the River Irwell. The scheme will create new premier urban realm spaces and links that will enable Greater Manchester to compete with other major waterfront destinations.

Work will begin in March of this year and will be complete by September.

Source: Northwest Regional Development Agency

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