10 February, 2009
The Northwest Regional Development Agency (NWDA) has launched a series of Survive and Thrive events across the region to support businesses through the current, difficult economic climate and position them more competitively to seize new opportunities.
The events will be delivered by the Manufacturing Institute and Business Link Northwest right across the Northwest. The Manufacturing Institute will deliver the first of the free events throughout March, focusing on manufacturing. In April, Business Link Northwest in partnership with Chambers of Commerce Northwest, will widen the content with a series of free events in each of the sub regions, starting in Cumbria.
The events are modular and have been designed to allow delegates the chance to ‘pick and mix’ which sessions they wish to attend.
Mark Hughes, Executive Director for Economic Development at the NWDA said: “These are tough and unpredictable times that call for new ways of thinking, planning and doing business. Survive and Thrive will provide advice and guidance to help companies face their most critical challenges head-on, and access the business support and opportunities on offer in the region.”
All of the events will be free of charge to regional businesses and will tackle major issues of: leadership, strategy and people development; finance and cash flow; sales and marketing, and productivity and innovation.
The Manufacturers’ Survive and Thrive Series, starting 3 March, features giants of industry such as Dyson’s Sir Richard Needham and John Elliott, MBE, Chairman of Ebac. They will join the UK’s leading finance, marketing, economics and innovation experts, and many public and private sector organisations to provide practical business advice and highlight fresh opportunities and thinking.
The manufacturers’ workshops will take place over four weeks (7.30am to 11.30am) in March – held Tuesdays in Manchester, Wednesdays in Lancashire and Thursdays in Liverpool.
The topic for week one is ‘Leading through Uncertainty’ and will include practical guidance and advice on turnaround strategies featuring keynote presentational by Sir Richard Needham, International and Commercial Director for Dyson and Graeme Leach, Chief Economist for the Institute of Directors.
‘Cash is King’ is the topic for week two – featuring Andrew Burn, Director, KPMG Restructuring, Barclays Corporate, alongside other private and public sector contributors.
Week three offers a masterclass on ‘Customers and Markets’ led by Lynn Parkinson, Course Director for the Chartered Institute of Marketing and sales expert Brian Dormand from Winning Pitch. The final breakfast is ‘Winning through Innovation’ with keynote presentations by Dr Adegoke Oke, of Arizona State University, USA and John Elliott MBE, Chairman of Ebac.
Throughout the month, contributors from Business Link Northwest, the Northwest Innovation Network, UK Trade and Investment, the Northwest Regional Development Agency, the Manufacturing Advisory Service, London 2012, Knowledge to Innovate, Enterprise Europe Network and the National Skills Academy for Manufacturing will also highlight the practical support and funding that’s available in the region to manufacturers.
To book free tickets for the Manufacturers’ Survive and Thrive Series log on to: www.manufacturinginstitute.co.uk/survive or call 0800 458 9585.