Northwest Vision and Media to lead creative and digital industries - MIDAS

Northwest Vision and Media to lead creative and digital industries

6 April, 2009

Northwest Vision and Media (NWVM) has officially been announced as the single organisation that will lead, support and promote the creative and digital industries in the region.

This means NWVM will be responsible for the TV, film, radio, digital / ICT, games, music, publishing and creative services sectors. This new wider role will involve NWVM delivering services including; the provision of business support and funding, ground breaking skills development and training programmes, encouraging collaboration through industry initiatives and representing and championing industry issues at regional and national level.

The NWDA has approved an additional £3 million of funding for NWVM to carry out this expanded role and delivery of the Digital and Creative Industries cluster development programme up to 2012. It is hoped that the NWDA funding will also help to lever in further funding from the European Regional Development Fund (ERDF) later this year.

The decision for NWVM to take on this remit was taken by the NWDA whose role it is to exploit the opportunities and potential of this sector across the Northwest and the North of England. The digital and creative sector is extremely important and is one of the region’s priority growth sectors.

In 2007 the new Northwest strategy for the digital and creative sector, which aims to develop a world-class digital and creative sector in the region, proposed changes in the structure for supporting creative businesses. These changes are in-line with the Government’s national drive to make business support simpler for the businesses in our region. As with the other priority sectors in the Northwest a single regional solution was seen as the most efficient and effective way forward for driving the growth of the sector.

The Rt Hon Andy Burnham, Secretary of State for Culture, Media and Sport commented: "Our creative and digital industries are big success stories for the UK and are growing increasingly crucial to the North West as MediaCityUK becomes a reality. We need to make sure they continue to flourish at regional and national level and the work of an organisation such as NW Vision and Media will be crucial in doing this. I would like to wish NW Vision and Media every success with their important new, wider role.”

Steve Morrison, Chair of NW Vision and Media, said: “We  are absolutely delighted to become the strategic authority that will  lead, support and promote all the creative and digital industries in the Northwest. This is a tremendous opportunity to help galvanise the rich array of creative and entrepreneurial talent in our region.  I would like to thank the Executive Team and all the staff at Northwest Vision and Media and the leadership of the NWDA for their backing in making this happen.”

Steve Broomhead, Chief Executive of the NWDA, said: “NWDA’s investment in Northwest Vision and Media to create a single, region wide sector body, working with partners across the North, demonstrates our commitment to ensuring that the benefits of the investment of hundreds of millions of pounds of private sector monies that accompany the BBC Move North will result in lasting benefits and high value jobs across the region.”

Source: Northwest Regional Development Agency

Link: http://www.nwda.co.uk

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