Salford tourism is at an all time high with around 7.2 million visitors from across the globe coming to the city last year – about 504,000 more people than in 2007.
Results for 2008, put together by a national model used to measure tourism, represent a 7% rise in visitor figures for Salford with 5,863 full time tourism-related jobs, a 1% boost on last year’s numbers.
The report which calculates the economic impact of tourism on an area through the STEAM model (Scarborough Tourism Economic Activity Monitor) shows that over £420 million was spent in Salford by tourists even at the start of the economic downturn.
Salford’s largest ticketed event, BBC Proms in the Park, was a key highlight of the city’s tourism offering in 2008 attracting thousands of visitors. It is hoped that this year’s concert, to be held at Buile Hill Park on Saturday 12 September, will bring similar results.
The Lowry also maintained its huge popularity last year drawing more than 800,000 visitors through its doors.
The city’s tourism bosses are also optimistic for the future with the multi-million pound restoration of Ordsall Hall and the relocation of the BBC to MediaCityUK at Salford Quays in 2011 set to raise the city’s national and international profile further.
Councillor John Merry, leader of Salford City Council, said: “I’m delighted that that we’re attracting a growing number of visitors to the city.
“It’s reassurance that the continuing hard work we’re doing with our partners is helping to transform Salford into a world class tourist destination.
“The fast-approaching arrival of MediaCityUK has helped to put the city more firmly on the map and people from across the world are now taking note of Salford for the right reasons. I remain confident that the city is well placed to keep drawing in visitors in the years to come.”
Cllr Barry Warner, Salford’s City Council’s lead member for culture and sport, added: “Salford has many hidden tourism gems that have been big players in helping to attract people to the city.
“Ordsall Hall is one of these gems and its multi-million pound restoration will help ensure the continued growth of our tourism sector.
“Salford is full of history and is a great example of how a city can use its heritage to help build an exciting and vibrant future.”
Source: Salford Council