Following the overwhelming success of last year’s conference, SASCon returns to Manchester for a two day convention on 19th – 20th May.
SAScon 2011 is a two day international conference exploring the links between search marketing, analytics and social media in an increasingly online world.
Last year’s one-day conference attracted 200 delegates and the expanded SAScon 2011 will be an essential event for those working in these three fields as well as communicators who can no longer afford to ignore their impact and influence.
As the global dominance of the internet continues, conventional advertising spend diminishes and local and national media circulation or viewing figures plummet search marketing has becomes central to the success of any marketing campaign. SAScon 2011 will explore the way some of the UK’s biggest brands are employing the latest thinking, techniques and tools to gain a greater market share and build reputation.
As digital channels develop so does the need for in-depth analysis and SAScon 2011 will highlight best practice examples of how well executed analytics can deliver invaluable insights into the traffic to your website and your online marketing campaigns.
Social media has now firmly entered the mainstream and organisations and businesses are embracing the very real benefits platforms such as Twitter, YouTube and blogs provide to inform, listen and converse with audiences old and new. SAScon 2011 will investigate how effective use of social media is essential in any digital marketing campaign and can drive visitors and increase website rankings.
SAScon 2011 will feature a range of keynote speakers and interactive panel sessions including many of the world’s experts in search engine optimization (SEO), analytics and social media marketing. Our opening keynote speaker will be King Yiu Chu, Augmented Reality Strategist at Layar who will be providing a glimpse of a not too distant future where AR will revolutionise and enhance the way we interact with the real world via our computers and perhaps most importantly, our rapidly evolving mobile devices and our Day 2 keynote is Richard Dennys, Chief Marketing Officer at QYPE
Panel speakers include some of Europe’s leading search, social and analytics professionals including Dave Naylor, Bronco, Fantomaster aka Ralph Tegmeier, Joost de Valk, Quix and Dixon Jones, Majestic SEO to name just a few – you can see the full line up here
The latest line up for this two day event can be viewed at the SAScon 2011 website and there are a variety of one and two day tickets available including discounted rates from £250 + VAT (one day) and £395 + VAT (two day) click here to book