Swinton Group chooses Embankment for new city centre HQ - MIDAS

Swinton Group chooses Embankment for new city centre HQ

Swinton - 101 Embankment 10.10.16Swinton Group has today announced major plans to move its Manchester headquarters and customer contact centre to a prestigious new city centre location.

Swinton, the UK’s largest high street insurance broker, has signed a lease agreement for the whole of 101 Embankment, a state of the art development across ten floors, currently being built on the site of the historic Manchester Exchange station.

Swinton is one of Greater Manchester’s largest private sector employers, and the investment in new premises enables Swinton to bring its Manchester-based head office and customer-facing teams into the same location for the first time.

As part of the move more than 1,000 employees will relocate to Embankment from existing city centre sites on Whitworth Street and Great Marlborough Street.

Situated in Salford and overlooking Manchester Cathedral, the development offers 360 degree views of the city centre and surrounding areas.

Swinton, which was founded almost 60 years ago in Salford, serves 1.6m customers and offers insurance cover for personal lines and commercial needs. The move to a new head office is part of a wider investment strategy, which includes modernising its high street branch network and introducing new IT and telephony platforms.

Gilles Normand, Chief Executive of Swinton Group, said: “The new location is a symbol of our commitment to the North West and demonstrates our intention to remain close to our roots and invest in our local community as we approach our 60th anniversary in 2017.

“Bringing all of our Manchester-based support teams and contact centre colleagues together under one roof will allow for much greater flexibility to deliver great customer service. The move to a new site is a milestone in our drive towards a bold and modern Swinton by re-shaping the way that we work.

“It’s about building a sustainable, multi-channel business model that makes things easier for our customers and delivers excellent service, whether they choose to interact with us face to face in branches, over the phone or online.”

The prestigious site is being developed as a joint venture comprising local Manchester developer, Ask Real Estate, Carillion plc and Tristan Capital Partners in partnership with Salford City Council and Network Rail.

MIDAS, Manchester’s inward investment agency, and WHR Property Consultants have worked closely with all parties to support the relocation.

On behalf of the joint venture, John Hughes, managing director at Ask Real Estate, said: “This is a great coup both for Embankment and for the cities of Salford and Manchester and we are delighted that Swinton has chosen Embankment as its future base in this location of the city.”

Elected City Mayor of Salford, Paul Dennett said: “Swinton’s move to Embankment is a major step forward in the regeneration of the Greengate area and brings an important employer into the heart of Salford. It’s great to see Swinton coming back to the city where the company was founded almost 60 years ago, and investing in our booming city to create new opportunities for local people.”

Tim Newns, chief executive of MIDAS, said: “The development of the new headquarters and contact centre demonstrates a commitment from Swinton Group to Greater Manchester by investing in its place of origin. MIDAS has been delighted to support Swinton throughout this process and will continue to provide assistance.

“The investment is a great way to confirm Swinton’s position as the UK’s largest high street insurance broker and we wish them every success.”


Press enquiries:

Mark Lester, Citypress - Mark.lester@citypress.co.uk / 0161 235 0302

Jess Shepherd, Citypress - Jess.shepherd@citypress.co.uk / 0161 235 0343

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