The Carbon team take on BBC F1 VFX pitch - MIDAS

The Carbon team take on BBC F1 VFX pitch

Following their recent move to MediaCityUK, Gemma Ackerley Business Director at Carbon Digital talks about their move and on winning a dream VFX brief with BBC Sport.

“The move to MediaCityUK has been a very clear milestone in the development of the business and we are delighted to be here. Since our move last November, not a day goes by without meeting a new connection or collaborating with someone here. The atmosphere at MediaCity is fantastic; you can feel the excitement and optimism here.

As a Visual Effects agency we are always competing against London agencies, we are always looking for challenging, high profile work to showcase our talents. Winning our first brief with BBC Sport on Formula1 certainly has given us the chance to create a stunning piece of high end visual effects work which reflects the glamour and profile of the sport.

Opportunities to work with broadcasters such as the BBC, has given us the prominent work we need to push our business to the front of its game. We were very happy to find that the creative team at BBC were delighted to be working us when we are ‘just on their doorstep’.

We believe this is a truly pivotal moment for MediaCity and Manchester. In the months we have been here we have seen a definite change in attitude from our London agency clients, everyone seems to want to be a part of what is happening in Manchester. We are delighted to be here and become a part of the incredible community spirit between the creative agencies. We are extremely excited to see how the industry continues to grow; we believe it is the incredible collaborative spirit we have seen here, which will help grow the industry and the wealth of talent here.

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