The Landing Opens the Doors to its Interactive Media Labs - MIDAS

The Landing Opens the Doors to its Interactive Media Labs

Jon Parker has joined The Landing’s team to drive the launch of their 6th Floor Interactive Media Labs.

The vision behind the Labs is to provide the UK’s leading user experience environment, enabling brands to ensure relevance and usability across multiple end users including patients, consumers, gamers and employees. The team from BBC User Experience & Design will kick start the labs this week with a round of product testing. The Landing already has a queue of games companies lined up to test new titles throughout June and July.

Jon Corner, Chief Executive of The Landing commented, “We are looking forward to working with Jon Parker, whose vast experience across different digital markets will ensure the Labs are used by agencies and organisations working across a range of sectors including games, connected TV platforms, marketing, digital health, second screen applications, brand development and web user experience.

Corner added, “With the pipeline of work coming through the Labs, we’re already seeing the emergence of an exciting interactive and games cluster at MediaCityUK.”

Phil Gaskell, Creative Director & Co-Founder of Ripstone said, “When we were shown around the impressive facilities at The Landing we were eager to get involved. Having such cutting edge Labs on our doorstep is of tremendous benefit to companies in the North West. We’re looking forward to testing our next console game at The Landing and we’re confident it will help improve the game’s quality and playability.”

Mike Delves, CEO of Yippee Entertainment commented, “In today’s extremely competitive climate in
the video games sector, ensuring that our games are highly polished before release is essential to give them the best chances of success in the marketplace. The Interactive Media Labs at The Landing offer world-class facilities enabling us to focus test our games prior to release to ensure that these goals are met. Ultimately this approach gives Yippee Entertainment and our clients the necessary edge when competing on a global stage.”

Jon Parker touched upon the facility’s capabilities: “From a technical perspective, testing and usability are taken to the next level. The Labs are very high spec as you might anticipate in an environment focused on digital and creative business. Perhaps what you don’t expect are such high standards of service and a welcoming, refined aesthetic.”

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