Unit 10 Eventive gets a monster endorsement - MIDAS

Unit 10 Eventive gets a monster endorsement

Established TV and event duo Stephen Graham and Moray London have recently launched a brand new business in Greater Manchester. Unit10 Eventive is an innovative creative agency which devises, designs and delivers creative solutions for brands and retail destinations.

The company, who are based at The Landing in MediaCityUK, have just secured the rights to produce and deliver the first interactive experience of the hugely popular children’s book ‘The Gruffalo’.

Daryl Shute, Brand Director at licensors Magic Light Pictures, said of Unit 10 “We’re delighted to be working with Moray and Stephen on this really exciting project. The proposition they came to us with for this fully immersive Gruffalo Experience was of such a high standard it immediately captured our imagination. Our values of adventure and discovery resonated strongly with the content of the activity and we know the experience is being developed with the care and attention it deserves.”

Moray and Stephen both have an extensive track-record in TV and event production, with a combined experience of almost 50 years. Now devoting their skills to the retail and experiential sector, the pair devise and produce creative solutions for retail destinations of all sizes, helping to drive footfall and increase dwell times, and working with brands to engage with consumers in new and exciting ways. They recently delivered successful events for Liverpool’s Christmas Snow Flake Trail and Meadowhall Shopping Centre

Co-Director Stephen Graham said “We couldn’t be happier with the progress Unit10 Eventive has made in just a few months. The Gruffalo project is a real endorsement of our skills and capabilities as a company. We are now all looking forward to a busy and exciting next 12 months as we grow the business.”

Their Gruffalo Experience is due to be rolled-out this Easter in Meadowhall, Sheffield and it will be an interactive visitor experience.

Sarah Kemp, executive director at MIDAS, Manchester’s inward investment agency said “We’re delighted that a company as exciting as Unit10 Eventive has chosen to establish an office in Greater Manchester and continue the city’s legacy of innovation and creativity.

“The region has global reputation for producing first-class children’s content, from the animation of Cosgrove Hall to the cutting-edge CGI and visual effects work of 422, RealTimeUK and Carbon Digital. Unit10 Eventive’s innovative solutions will help cement the city’s reputation as a creative pioneer and we look forward to seeing them go from strength to strength.”


Notes to editors:-

1.) The Gruffalo, was first published in 1999 by Macmillan’s Children’s Books and has been described as a ‘modern classic’ (The Observer). Written by Julia Donaldson and illustrated by Axel Scheffler the book, together with its companion title The Gruffalo’s Child, has sold 13.5million copies worldwide and has been translated into 57 different languages.

2.) In 2009, Magic Light Pictures, audio-visual, branding and merchandising rights holders, produced a half hour animated special based on The Gruffalo. First broadcast in the UK on BBC One, Christmas Day 2009, the film was seen by over 10 million viewers, then nominated for both an Oscar and BAFTA and has gone on to win numerous international film awards.

3.) The Gruffalo experience is created in partnership with Magic Light Pictures under licence.

For further information please contact Moray London, Unit10 Eventive, 07793-045160.

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