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India’s Hero Cycles Invests £2m In Manchester-based Global Design Centre

30th January 2017

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Hero Cycles, one of the world’s biggest manufacturers of bicycles, today opened a £2m global design centre in Manchester.

Mr Pankaj Munjal, Chairman and Managing Director of Hero Cycles, cut the ribbon at the Hero Cycles Global Design Centre (HGD) at One, Central Park, Manchester – a short distance from the National Velodrome in Manchester, the home of British cycling.

The HGD aims to bring together the best designers and innovators in the bicycle industry from around the world to develop the next generation of bike designs using the very latest technology. It will rationalise the global company’s design functions, bringing together in one place its design, product development, innovation, testing and market research departments.

The facility will employ 25 of the industry’s best design and marketing experts from across Europe. The team will work across several bike segments including traditional disciplines alongside cutting edge futuristic models.

This new centre will help to develop a common mother brand across the Hero Group, homogenise designs and build progeny brands across Europe.

In addition to full time staff, the centre will have free desk space for university students in Manchester who wish to focus on bicycle-related studies. It will also take on at least four apprentices under the government’s recently enhanced Apprenticeship Scheme, placing British talent at the forefront of the industry.

The decision to choose Manchester, which has the highest student population of any city in Europe, was taken in October 2016. A number of other cities across Europe were considered for the design centre, including London , Amsterdam, Copenhagen and Berlin, but investment in the UK’s Northern Powerhouse City came, according to Mr Munjal, thanks to Manchester’s ‘strong affinity with cycling culture, its unquestionable design and engineering heritage and the access to talent.’

“It is a proud moment for my team and I to open this centre for innovation and design in one of the most sporting and exciting cities in Europe,” said Mr Pankaj Munjal, Chairman and Managing Director, Hero Cycles.

“The UK has long been a world leader in innovative design and this heritage, expertise and access to talent made Manchester the ideal choice for our Global Design Centre.

“With major expansion plans in Europe, this Design Centre will help us produce technology and design to cater to differentiated products to suit the needs of different European markets.

“Our strategy is twofold; to develop British brands here in the UK, build them and export them across Europe, Africa and India and secondly, to increase the value of our Indian-based bike brands.”

Hero already has business partnerships in the North of the UK, having acquired a majority stake in Avocet Sports, a Manchester-based bike and accessories distributor, in August 2015 – their first partnership outside India.

Avocet, which designs and develops bike brands for the independent dealer market – including mountain bikes, road racing bikes, kids and ladies traditional bikes, electric bikes and tandems – will benefit from the Global Design Centre.

Steven Walsh, Chairman of Avocet Sports said: “With half the business community around the country confused after Brexit, the decision to locate the Hero Global Design Centre here in Manchester is fantastic news.

“I must thank Mr Munjal for his bravery and confidence in finally selecting Manchester for this project. Manchester is officially designated as the Design Capital of the UK. With four major central Manchester Universities, it has the talent available for such a project. 25 Nobel Prize Winners have come from Manchester universities and even the world’s first computer was invented here.

“Hero and Avocet have together embarked on a strategy of developing their brands across Europe and the rest of the world. Working with UKTI and other organisations there is an extensive programme for sales expansion beyond the UK shores.

“We have spent the past year understanding each other’s’ business models and integrating and we are now ready to cement the relationship with the opening of this great new centre which will be the spearhead of our sales expansion across Europe. The benefits of our partnership will be immense for both parties.”

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