Language

Greater Manchester to Champion Smart Data at South By South West

6th March 2018

Categories: Latest News

Andy BurnhamA high-profile business delegation spearheaded by Andy Burnham, the Mayor of Greater Manchester, UK, will present at South by South West (SXSW) Interactive in Austin, Texas, this week after it was announced the city will, for the first time, host two thought provoking, data-driven panel sessions at the world’s largest tech conference.

With The University of Manchester having introduced the world’s first stored-program computer in 1948, Manchester changed how we interact with technology forever. As well as having a heritage in technology, the city also has a long sporting history having founded the professional soccer league in 1888 and today, has arguably two of the most successful soccer teams in the world. Manchester is also home to British Cycling - Great Britain’s official cycling squad that has repeatedly led the nation to Olympic victory.

Manchester is the largest digital and tech hub outside London specialising in ecommerce, cyber security, big data and FinTech, with over 7,500 companies employing 82,300 people. Manchester’s presence at SXSW Interactive 2018 will celebrate the power of technology in sport with soccer teams Manchester United and Manchester City, British Cycling, SAP, LADbible and the BBC, represented on panels dedicated to sports analytics and fan engagement.

Reflecting this talent base, Mayor of Greater Manchester, Andy Burnham, has ambitions to make Greater Manchester a European top five digital city by 2020.

“Hosting panel sessions at SXSW Interactive is a proud moment for Greater Manchester as we continue to cement our position as one of the best technologically advanced cities in Europe”, said Mayor Andy Burnham.

He continued: “A pioneering city of computer science, a leader in digital innovation and home to some of the world’s most revered soccer teams, Greater Manchester is an impressive destination for international businesses, sports fans and tech talent.”

The panel sessions, taking place on March 9 and 10, will explore adopting smart data technology to enhance professional sports performance and revolutionise the fan experience. Manchester will also be exhibiting at booth 1120.

The first panel Beyond the Game: Data-Driven Fan Engagement, will discuss how smart data can cut through the noise to increase a club’s all-consuming fan base. This session includes speakers from the BBC and home-grown brands Manchester United Football Club and LADbible Group.

Andrew Diggle, Head of Content, Programming and Productions, Manchester United Football Club

“Over the last few years Manchester United has transformed its digital outreach to communicate with the Club’s 659m global fans, a figure that doubled between 2007 - 2013.

“By continually developing ways to enhance our digital fan experience, we aim to make them feel more and more connected to the Club.”

Peter Heneghan, Head of Communications, LADbible Group

It’s exciting for LADbible Group to be taking part in SXSW to help showcase the city of Manchester as a hub of innovation.

“This panel session allows us to get closer to one of our key audiences – sports fans - and showcase how our use of data, social media and technologies are driving increasing levels of interaction and engagement.”

Manchester’s second panel session, Anyone Can Pick a Winner: Smart Data in Sports, will hear speakers from Manchester City Football Club, SAP and British Cycling talking about the capability for smart data to reimagine how sports are played and managed.

Tom Glick, Chief Commercial Officer, City Football Group

“From our home in Manchester to our six clubs around the world, technology and data are helping us to make smarter decisions from the boardroom to the playing field. Working with and learning from our partners and other leaders in data gathering and interpretation are critical to continuing to develop, compete and perform.”

Alicia Tillman, Chief Marketing Officer, SAP

Data analytics isn’t a new phenomenon, but we’ve seen tremendous growth in its application particularly in sports. Smart data is reimagining how sports are played and managed, unlocking opportunities to achieve greater success on the field. The next frontier will focus on putting the power of data into the hands of everyone, so every fan can go into a game knowing the keys to victory.”

Martha Sama, Head of Business Development for Creative, Digital and Tech Industries at MIDAS, Manchester’s inward investment agency

“US tech companies looking to tap into Manchester’s vibrant tech cluster should see SXSW as an opportunity to access some of Manchester’s leading innovative firms and universities.

“The US is a key market for Manchester in terms of foreign direct investment and 662 US-owned companies call the city region home, including IBM and Raytheon.”

Manchester at SXSW Interactive is being sponsored by ThoughtWorks which specialises in disruptive thinking and cutting-edge technology.

Phillip O’Neill, Market Principal, UK North, ThoughtWorks

“Building on its amazing heritage in science and technology, Manchester is now one of the key cities driving this country’s digital future. This makes ThoughtWorks an extremely proud sponsor of the Manchester delegation at SXSW. We’re looking forward to an inspiring few days representing the city.”

Singapore Airlines, demonstrating its commitment to the North of England, has introduced a direct flight route between Manchester-Houston. The Airline is supporting Manchester’s inward investment by offering a prize of complimentary flights as part of an exclusive business landing package being offered at SXSW.

Details about the Manchester panels at SXSW Interactive are as follows:

Beyond the Game: Data-Driven Fan Engagement will be held on March 9, 11:00am – 12pm, JW Marriot, Salon AB. Speakers include: Peter Heneghan, Head of Communications, LADbible Group, Andrew Diggle, Head of Content, Programming and Productions, Manchester United Football Club; and Caroline Barker, Presenter and Broadcaster, BBC.

Anyone Can Pick a Winner: Smart Data in Sports will be held on March 10, 12:30pm – 13:30pm, JW Marriot, Salon C. Speakers include: Alicia Tillman, Chief Marketing Officer, SAP; Tom Glick, Chief Commercial Officer, City Football Group; and Stephen ‘Sparky’ Park OBE, Performance Director, British Cycling.

To learn more about Manchester at SXSW visit www.investinmanchester.com/sxsw 

Meet Manchester during the SXSW Interactive Conference on booth #1120 or to arrange a meeting, email Martha SamaHead of Business Development - Creative, Digital & Tech, MIDAS, Manchester’s inward investment agency.

The Manchester delegation will be at SXSW from 8 – 14 March. Delegates include:

• Andy Burnham, Mayor of Greater Manchester;
• Phil Swan, Programme Co-ordination Director, CityVerve and Greater Manchester-Connect;
• Sheona Southern, Managing Director, Marketing Manchester;
• David Howell, Consulting Partner, ThoughtWorks;
• Phillip O’Neill, Market Principal, UK North, ThoughtWorks;
• Amy Sarto, Brand and Marketing Manager, Americas, Singapore Airlines;
• Shanta Aphale, Business Engagement Manager, The University of Manchester;
• Rachel Kenyon, Business Engagement Officer, The University of Manchester;
• Peter Heneghan, Head of Communications, LADbible Group;
• Andrew Diggle, Head of Content, Programming and Productions, Manchester United Football Club;
• Caroline Barker, Presenter and Broadcaster, BBC;
• Alicia Tillman, Chief Marketing Officer, SAP;
• Tom Glick, Chief Commercial Officer, City Football Group;
• Stephen ‘Sparky’ Park OBE, Performance Director, British Cycling;
• Jeff Grillo, Route Development Marketing Manager, Visit Britain;
• Martha Sama, Head of Business Development – Creative, Digital and Tech, MIDAS, Manchester’s inward investment agency;
• Audrey Peers, Business Development Manager, MIDAS, Manchester’s inward investment agency.

News

December 2018

November 2018

October 2018

September 2018

August 2018

July 2018

June 2018

May 2018

April 2018

March 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

February 2017

January 2017

December 2016

Follow MIDAS