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December 2016

Companies must embrace emerging technologies to compete in ‘Uberised’ markets

Categories: Tech for Non-Tech

Related sectors

Creative, Digital & Technology

By Krishna Kothari, CEO of Mobisy Technologies

“’Blockchain, quantum computing, augmented analytics and artificial intelligence will drive disruption and new business models’, announced Gartner last October, in its report about the strategic technology trends for 2019 – but are companies driving the necessary pace of change to succeed?

There is no doubt that technology is driving fundamental shifts in society. Driverless vehicles, drones, 3D printing, blockchain, artificial intelligence (AI) and machine learning (ML) are concepts that seemed inconceivable to most only a decade ago but are now just some of the technology advancements that will impact business industries within the next few years, if they aren’t already doing so.

However, while some sectors have been early adopters of these emerging technologies – banking and financial services, marketing, and manufacturing for instance – others are yet to tap into their immense transformational power, putting them at risk of falling behind. The sales and distribution function of the consumer goods industry largely falls into the latter bracket.

On the whole, the industry continues to use multi-tiered models of distribution that add cost and complexity as well as reduce agility – a potentially deadly handicap in such a hyper-competitive space. It’s not surprising then that the industry has witnessed significant disruptions from digital media-savvy direct sellers and ecommerce companies of late.

One of the ways Mobisy is helping brands successfully compete in this cost and convenience driven market, is by digitally transforming their existing relationships with channel partners and retailers. By investing heavily in driving an AI-led solution, every client or brand can make sure every customer has access to the right product at the right time and the right place.

Our next aim at Mobisy is to build on the success we have already achieved in India by adopting emerging technologies to reinvent the European sale and distribution industry – all from our Manchester hub. The city’s rich heritage in manufacturing and e-commerce, as well as its strengths in computer science, software development, IoT and AI (to name a few) made it the perfect location to establish Mobisy’s European operations, providing us with access to a deep pool of specialist tech talent as well as a huge market opportunity, not just in the UK but across Europe.

Over the next few years, through the effective adoption of emerging technologies including blockchain, IoT and AI, we believe that the entire ecosystem of the consumer goods industry, along with many industries, will be ‘Uberised’ – offered on demand through direct communication between customer and supplier – and we see Manchester playing a key role in improving and leveraging Mobisy’s proposition. Manchester provides access to expertise that will be crucial to innovating and, ultimately, competing.

As industries continue to evolve at an exponential pace and technology becomes even more embedded in business operations, it is important to take a step back and assess how far things have progressed. When it comes to the adoption of emerging technologies, it is apparent that some industries are further behind the pack than others, but we are looking forward to joining the ‘potential vs. reality’ debate at NASSCOM Technology and Leadership Forum next week to discuss what their delays will cost them.”

The MIDAS team are attending NASSCOM in Mumbai from 20-21 February. If you would be interested in meeting them, click here to book a meeting.

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