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Hero Cycles announces new e-cycle assembly line in Manchester

Categories: Advanced Manufacturing

Related sector

Manchester India Partnership and Advanced Manufacturing 

  • To increase exports supporting Made in the UK, Sold to the World initiative and create direct and indirect employment
  • New facility to be operational by August 2022 and produce 50,000 bikes in three years
  • Hero’s cycles and e-cycles to become more economical across UK and EU markets

London, 22 April 2022: Hero International (HIT), a part of India’s Hero Motors Company (HMC), today announced plans to add a new e-cycle assembly line within its manufacturing facility in Manchester which will produce high-end, IoT enabled electric cycles and push bikes for customers in the UK and EU. The new assembly line in Trafford Park Manchester forms part of a £150m group wide investment and is expected to be operational by August 2022 and produce 50,000 bikes over three years and scale up to a capacity of 30,000 bikes annually.  Jobs will also be created by the development in Manchester.

E-cycles have emerged as a preferred choice of personal mobility which is sustainable, agile and cost-efficient across the UK and EU. The new assembly line is part of Hero Cycles’ Global Design Centre (HGD) in Manchester. It will produce smart bikes that understand the user with the help of advanced technologies such as IoT and Google services integration along with industry-leading anti-theft systems and advanced telematics. 

Mr Pankaj Munjal, Chairman, and Managing Director, HMC, a Hero Motors Company said:

“ We are excited to expand our capabilities in Manchester to  locally produce technologically advanced cycles and e-cycles that are extremely efficient, low-carbon personal mobility solutions. Our new facility will enhance the cost competitiveness of our products in the UK and the European region, making them more affordable; it will boost local innovation and exports from the UK. With our integrated ecosystem of Global Design Centres, state-of-the-art manufacturing facilities across geographies and strategic partnerships for R&D, Hero International will become a leading cycle and e-cycles maker by 2025.

Tim Newns, CEO of Midas, Manchester’s Inward Investment Agency said:

“ It’s fantastic news that Hero Cycles is further contributing to Greater Manchester’s commitment to a carbon-neutral future, thanks to its expansion in Manchester. Forward-thinking innovators such as Hero Cycles are leading the way in showcasing the world-class capabilities within the city-region for advanced manufacturing.

With the new assembly line becoming operational, several international brands, currently manufactured in Hero Cycle’s advanced facilities in India, will be manufactured locally in Manchester. Hero is also throwing its doors open to any UK and European Brand owners which are seeking a JIT Lean supply chain solution for their products to support the “Made in the UK, Sold to the Worldinitiative and create a significant number of direct and indirect employment opportunities for local people. Hero Cycles currently operates two Global Design Centres in Manchester and in Berlin, while its E-cycle Valley in the Indian state of Punjab is one of the largest integrated cycle manufacturing facilities in the world with a capacity of 4 million annually. Hero Motors also has a JV with Yamaha Motors, HYM Drive Systems and an MoU with Mitsui and Yamaha Motors to launch Centre Motor E-Cycles. 

About HMC & Hero Cycles

Hero Cycles is a part of the HMC Group with a $ 1.2 bn asset base and over 10,000 people across the globe. Incorporated in 1956, Hero Cycles Limited is the largest integrated bicycle manufacturer in the world. The company has a manufacturing capacity of 6 million bicycles per year, a highly integrated network of plants located in Ludhiana (Punjab), Ghaziabad (UP), and Bihta (Bihar) and a state of the art manufacturing facility in Sri Lanka as well. In addition to the aforesaid, the Group has a Design Centre in the UK and also owns UK-based Insync Bikes, Germany-based HNF, and Firefox Bikes in India. While Insync Bikes was Hero Cycles’ first overseas acquisition and marked the company’s entry into the European bicycle market, HNF helped Hero Cycles foray into hi-end Electric Bicycles. Acquisition of Firefox Bikes on the other hand was a strategic move to cement its position in the fast-growing premium bicycling segment in India.

Hero Cycles is a leader in both the standard and premium segments in India, with an overall market share of nearly 43 percent. The company is equipped with state-of-the-art infrastructure and the most modern machinery producing major bicycle components within its premise under stringent quality parameters complying with all global standards. Hero Cycles has a network of over 250 suppliers and 2800 dealerships in India and exports to various countries in the Middle East, Africa, Asia, and Europe. Moreover, Hero Cycles is ISO9001 & ISO14001 Certified by BVC of UK and recognised by the R&D department of the Govt. of India.

The HMC Group also includes auto parts manufacturing companies Hero Motors Ltd, ZF Hero Chassis Systems Pvt. Ltd, and Munjal Kiriu Industries Pvt. Ltd; hospitality arm Munjal Hospitality; luxury home décor products company Oma Living & premium bicycle component manufacturing company Spur Technologies Pvt Ltd. 

Insync & HNF are subsidiaries of Hero International, owned by Hero Motors Company (HMC). HMC also owns Hero Cycles – which has a network of plants located in Ludhiana (Punjab), Ghaziabad (UP), Bihta (Bihar) and Colombo (Sri Lanka). HMC also has an automotive division supplying high-precision components to premium European and Japanese automotive OEMs.

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