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Media & Events > Industry News > TalkTalk reinforces its commitment to Greater Manchester with sponsorship deal9 August 2019
Categories: Business Services
TalkTalk has announced its first move into the exciting world of football by sponsoring Salford City FC. Kicking off at the start of the 2019/20 season, the five-year deal comes ahead of the relocation of TalkTalk’s national headquarters to the Soapworks in Salford Quays this Autumn.
With 1,500 employees already based in Salford, TalkTalk has established a strong relationship with Greater Manchester and is set to recruit hundreds of new employees following its decision to move HQ operations to Manchester from London. After the success of TalkTalk’s initial move to Soapworks in 2017, enabling the firm to improve team collaboration as well as attract and retain talent, this partnership with Salford City FC further strengthens its commitment to the city region.
The sponsorship is a natural fit for two like-minded challenger brands, with TalkTalk’s decision to sponsor a team in the Football League, as opposed to the Premier League like its competitors, being reflective of its commitment to championing fairness, be that in the broadband sector or beyond.
Famously co-owned by businessman Peter Lim and former Class of ’92 legends David Beckham, Gary Neville, Phil Neville, Ryan Giggs, Paul Scholes and Nicky Butt, Salford City FC will, this season, be playing in the Football League for the first time in its history.
Running until the end of the 2023/24 season, the partnership will give TalkTalk brand visibility across all televised games, the stadium’s media hub and matchday programme. It will also see the telecoms provider supporting Salford City FC’s grassroots activity, further highlighting its ongoing commitment to investing in the future of the local community.
“It is a very exciting time for TalkTalk as we relocate our operations to Salford, and we’re thrilled that it coincides with us becoming the official sponsor of Salford City FC.
There’s lots of synergy with Salford City FC, not least because of our shared challenger spirit. The partnership also allows us to keep demonstrating our commitment to the local community so expect to see that brought to life in exciting ways over the coming year as we look to celebrate and deepen our relationship.”
Karen Baird, Chairman, Salford City FC, said:“When I first discussed a partnership with TalkTalk it felt a great fit for our club. We share the same views and principles on affordability and accessibility for all, so for them to be locating to the area is great for everyone."
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