Greater Manchester's Life Sciences sector is renowned for its cutting-edge research, world-class institutions, and robust innovation ecosystem, making it a pivotal hub for advancements in the sector.
The Real Birth Company add to the strength of Greater Manchester’s healthcare knowledgebase and as a hub of innovation in Life Sciences as they help pregnant women and people gain a much deeper understanding of the changes that take place in labour, empowering them and their birth partners during the time leading up to birth.
Zoe Wright
MIDAS connects with professionals from Greater Manchester’s key sectors to provide insights into their daily working lives. Today, as our Day in the Life series returns, we speak to Zoe Wright, Founder, CEO and Registered Midwife at The Real Birth Company.
When I first wake up, I prepare for the day by...
Having a quiet cup of tea, away from people and if it’s nice, I’ll be outside, often with our family dogs lurking nearby or on me! I like observing nature, makes me feel calm and appreciative. It’s me making the most of peace before the day starts!
I work at….
The Manchester Technology Centre, several times a month which is a great building. We opened our secondary base in Manchester March 2024 due to increased work interest in and around Manchester, we already work in Lancashire, and this makes the commute here easier to.
We work nationally with NHS maternity hospitals, providing access to midwifery training, resources and ongoing support that enables them to provide effective antenatal care for their birthing communities. The intuitive and engaging digital resources give birthing mothers, people and their partners access to high quality, evidence-based information, with an unmatched level of accessible and diverse content, including multiple language choices.
I’m responsible for...
As the Founder and CEO of the RealBirth, my role involves overseeing the strategic direction and daily operations of our organisation, ensuring there is always alignment with our mission to support and educate families planning their births and helping midwives provide equitable access to resources. My key responsibilities include driving business growth, managing stakeholder relationships, and ensuring the delivery of high-quality, impactful educational materials and programmes as well as making sure that our team are happy.
A typical day looks like...
A typical working day involves a mix of strategic planning, team coordination, and stakeholder meetings, both in person and virtually. I travel for networking events in the UK and globally, being at conferences, and meetings with key partners, ensuring we stay connected and collaborative.