2 min read
In a significant win for Greater Manchester's tech sector, Australian tech giant SafetyCulture, first chose Manchester as its EMEA hub in 2016. The company has since gone on to grow its Manchester presence by relocating to its largest Manchester office to date in February 2024, taking over a 10,000 sq ft office space in the iconic Bond building.
SafetyCulture is a global technology company,with its namesake digital workplace operations platform being used by millions of frontline workers globally. Founded in Australia in 2004, the company has established itself as a leading provider of digital solutions that enhance workplace safety, quality, and efficiency.
With its platform being used by over 18,000 businesses in the UK alone, SafetyCulture serves prestigious clients including the NHS, National Grid, British Airways, and Transport for London.
The company's mission extends to reaching over 100 million deskless workers globally by 2032.
Greater Manchester Growth Story
The selection of Manchester over other European cities demonstrates the city-region’s growing reputation as the leading destination for international technology companies and SafetyCulture's commitment to the UK market, which stands as one of its largest operational territories.
The state-of-the-art facility showcases innovative design features including a convertible library/games room and an in-house chef service. Demonstrating devotion to the local community, SafetyCulture partners with Manchester-based suppliers including Ancoats Soap Company, Brew Tea Co, and Ancoats Coffee.
The investment from one of Australia's most successful tech companies reinforces Greater Manchester's position as a leading European tech hub and a magnet for global tech businesses.
Working with MIDAS
MIDAS has played a crucial role in supporting SafetyCulture with two expansion projects to further build their client-facing teams and property footprint in Manchester.
The types of support that MIDAS provided included: introduction to the main contacts at Greater Manchester’s universities; introductions to professional and membership organisations to support Safety Culture with business development activities; linking Safety Culture in with MIDAS’s Life Science team to explore opportunities relating to the NHS and wider healthcare sector; signposting to relevant digital/tech networking groups; supporting with PR and relevant profile raising opportunities.
Alex Brooks-Sykes, Head of GTM, UKIMEA, said: "Manchester is a great base for us in this region. The city gives us access to a fantastic talent pool and puts us close to our customer base, and it has excellent international connections too. Our relationship with MIDAS has definitely helped: it’s given us more opportunities to tell our story, connect with other leading businesses, and integrate ourselves even more into the local ecosystem."
