Case Studies Strategic Account Management Life Science and Healthcare

Global Health Communications Company

With an existing large office in Cheshire alongside offices in London, New York and Paris, the CEO of EMEA was under considerable pressure to relocate the Manchester offices into London. The business was also seeking access to talent and industry connections to support their growth ambitions.

How MIDAS helped

• MIDAS supported the CEO with intel and research to assist him with putting together a business case to remain in Manchester. This focussed on salary comparisons between the two cities, the cost of living, access to talent, growth potential and Manchester’s strengths in the life sciences arena, most of which he was unaware of.

• MIDAS also supported the CEO with hosting the company’s next Global Board Meeting in Manchester.

• MIDAS introduced the business and set up meetings with the various universities for potential collaboration and graduate recruitment.

• The company was invited and introduced to various healthcare professionals, events and promotions including the Bio-Now Awards for networking opportunities.