This is Manchester

Manchester is one of the UK's fastest growing cities and represents the largest city region economy outside London, with a gross value added (GVA) of £78.8 billion.  

This strength has enabled it to establish an outstanding reputation, attracting individuals from across the globe seeking to live, work, study, and invest.  

Home to world-class universities, leading research institutions, and a thriving business ecosystem, Manchester offers endless opportunities for growth and exploration and has a growing prominence on the global stage, due to its vibrant cultural scene; built on a rich social and radical history. 

Our mission is to make Manchester a healthy, green, socially just city-region where everyone can thrive, with the added benefits of excellent transport links and affordable living costs. Our target is to become a carbon neutral city by 2038 at the latest, 12 years ahead of the Government’s target for the UK of 2050. 

Manchester Presents at SXSW 

For the second year running, we’re excited to be returning to SXSW in March 2024 to develop and deepen Manchester’s connections with Austin and Texas as a whole. We’ll be proudly hosting special events to showcase Manchester’s ambitious visions and offering networking opportunities for businesses and leaders to meet their counterparts from the US.  

RSVP Here.

Programme – Monday 11 March 2024, UK House 

Manchester will host an afternoon of intelligent conversation, thought-provoking futurism, and entertainment at UK House at SXSW. 

Driven by devolution, local investment and entrepreneurship, the 21st Century will belong to the city. Ambitious, post-industrial urban centres like Austin TX and Manchester UK will become the drivers of national and global progress.

Join the buzz and meet representatives from Manchester for an afternoon of networking and drinks before an evening of British music at UK House. Enjoy a special performance by Manchester’s very own indie pop band The Lottery Winners and a curated soundtrack of eclectic vibes by DJ Mix-Stress.

Who knows? Perhaps a new adventure awaits with the University recognised for the first stored-program computer, the first steerable radio telescope, the isolation of graphene and home of Creative Manchester and the UK Pop Music Archives! As a Texan myself, with the University of Manchester my home for thirty years, I promise it’s the best city and the best University. Have a great time at SXSW and then y’all come see us in Manchester!”
—  Angelia Wilson, Associate Dean, The University of Manchester, homegrown Texan

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Meet the Manchester @ SXSW Team

Maya Powell

Maya Powell Communications & PR Lead

Lisa Durrant

Lisa Durrant Marketing & Partnerships Lead

Ryan Maley

Ryan Maley Digital & Social Lead